2025
We were tasked with creating a launch video to showcase the new product labels rolling out as part of GFuel’s rebrand and new formula! The refreshed identity leans into bold typography and vibrant colors, which gave us a rich foundation to build from. We pulled those elements directly into the visuals, making sure the motion and design felt just as striking and energetic as the new look itself
The portals became a central element of the new visual identity, so one of our biggest challenges was figuring out how to translate their 2D design into an immersive 3D experience. We leaned into creativity when designing the transitions between scenes, making sure each passage felt dynamic and purposeful rather than just a cut
Since every flavor lived in its own distinct world, I gave each one a unique visual style and palette, drawing heavily from the labels for inspiration. That way, the environments didn’t just feel different—they felt like natural extensions of the product itself, with color and atmosphere working together to bring each flavor’s personality to life
In the end, our goal was to create a style of video that seamlessly blended 2D and 3D animation, reflecting the energy of the new branding
To tie it all together, we designed a stinger featuring the NEW logo—brought to life through the portal motif and dynamic 3D perspective—serving as a bold signature for the rebrand
To tie it all together, we designed a stinger featuring the NEW logo—brought to life through the portal motif and dynamic 3D perspective—serving as a bold signature for the rebrand
