ASUS ROG Zephyrus S
ASUS COMPUTER INTERNATIONAL
2018
Asus reached out to me to make some promotional images for their newest member of their Zephyrus family. I was asked to showcase the main selling points of the laptop.
-Form factor design, Ultra-thin and portable military-grade magnesium alloy body with premium cover CNC-milled from solid aluminum.
-Display: High Refresh Rate 144Hz IPS-Type Display with slim 5mm bezel, 3ms response time.
-Cooling: Features the patented Active Aerodynamic System (AAS) and high-performance 12V fans with 83 blades.
I had never worked on anything for a product like a laptop, and I had always wanted to. I had even brought up the desire of working with the Marketing Manager in charge of laptops previously, so was excited when they ended up wanting to work with me as well.
Concept 01
For the first image I showcased the ultra-thin design, as well as the slim bezels. I went with a blue and red light scene to match my previous work for the the ROG RTX series of GPUs. The background I included vdb smoke, and brushed metal pyramids to accent the design features on the Zephyrus S.
Concept 02
For the second concept I showcased how the frame of the Zephyrus S lifts up for better airflow and cooling, as well as still showcasing the ultra-slim design. I went for a darker black and red scene to match with the color scheme Asus ROG brands their laptops with.
Concept 03
I wanted to do a scene that was sci-fi matching some of Asus ROG's previous marketing materials for various products. I stuck with the red and cool blue color scheme to match the wallpaper I chose to display on the laptop. I struggled making it so that the laptop stood out from the background in previous renders, but accomplished it via adding the red bars of light in the background, flooding the scene with red reflections and glow.
Concept 04
For this piece I created a possible setup including the Zephyrus S. I had the laptop lifting off the desk to give a better angle of the keyboard. I have light and smoke emitting from behind the product with bright vibrant colors to help draw the viewers focus right to it.
